Originally conceived as a prestige trim package for the 1957 Bel Air, and released as its own model the next year, the Chevrolet Impala found immediate success as a fun, stylish, full-size car at a practical price point. Over the next five decades, the model would stand as America's all-time best-seller, continually revamped in line with America's evolving values.
From the exuberant batwing fins of the late 1950s, to the "409" V8 of the 1964 SS, and through the malaise-era 1970s and 1980s, the Impala has changed to meet consumer's demands. New examples are still available on Chevrolet lots, and early models continue to be among the most popular full-size cars in the collector market.